2017 is here and it’s not just the date that is changing! Marketers can expect some huge changes in the new year. We’ve taken some of the key trends and predictions for 2017 and shown you what to avoid as well as what you can use to your advantage as jewelers in this competitive market.
Ad Blocking Is Officially “A Thing”
Millenials have figured out just about everything, especially ad blocking, and now their teaching others how to do it too. According to eMarketer, in 2016, 69.8 million Americans will use an ad blocker, a jump of 34% over last year. By 2017, that figure will grow another 24% to 86.6 million people.
That means that in 2017, one in three US internet users will have installed an ad blocker on their desktop or smartphone.
What this means for jewelers: This means that native advertising and engaging social media or blog content will be more important than ever in 2017. And because there is SO MUCH noise out there, make sure your marketing team is thinking out of the box when it comes to content. Original thoughts and ideas can come from anywhere, so include the whole team when brainstorming for ideas.
Smartphone Shopping Will Skyrocket
2017 is said to be the first year where over half of the US population will make their first mobile purchase. eMarketer projects, in 2017, the share of US mobile commerce sales that come from smartphones will grow to 65%—up from 58% this year. And that’s not all, Google and Facebook will both be making mobile commerce much more local by populating online ads from national retailers with inventory from local stores. Mobile wallets and “order ahead” applications are also predicted to expand making checking out a much faster and enjoyable experience.
What this means for jewelers: Jewelers with brick and mortar stores will be expected to keep up with the same amount of mobile efficiency as smart phones! Customers want to get out as quickly as they came in so you should be prepared to accept all mobile payment types in store and online. For jewelers with e-commerce, focus very heavily on mobile checkout functionality as well as your sites speed in 2017.
Social Networking Ad Spend Will Increase
According to a recent poll from Vistaprint Digital, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements. While spending more on social may seem like a no-brainer, it’s important to keep in mind that shifting your budget from one media to another takes careful time and planning. Testing which social media platforms work best for your company and how to properly target your consumers on each platform will be more important than ever. Retailers should start testing immediately in an effort to keep up with the competitive spend that will come throughout the year.
What this means for Jewelers: Simply put, you won’t get as much bank for your buck! When the number of advertisers goes up, so does the price, so you’ll need to prepared for the cost per ad click and the cost of specific keywords to skyrocket across all platforms. Most importantly, you’ll need to hyper targeted with your ads so that your dollar stretches farther and you’re able to capture more qualified leads by casting as smaller net.
Radio is back! But it’s not the same…
Not only is 2017 projected to be the year of the complete digital radio switch over but it could also be the year for increasing digital radio advertising spend. According to SoCast Digital, audio streaming listening hours is expected for grow more than 40%, from 30 billion in 2014 to 43 billion in 2017. With podcasting, beacon location based marketing, and streaming on the rise, the possibilities are endless! Sites like Pandora and Spotify are allowing big brands to test new marketing strategies such as custom playlists and sponsored video content.
What this means for jewelers: Jewelers should not discount the power of radio. Radio can still be a valuable component within your marketing mix, however, jewelers need to begin exploring advertising through online radio ads as well.
Video is King
Marketers said the same thing in 2016 and they will say it again! Now is the time to cultivate a video-centric marketing plan for all facets of your business. Not only is quality video production key, but properly integrating videos into your content plan by using engaging and captivating tactics is now even more important. Find new ways to incorporate interviews, product reviews, and even user generated content such as testimonials and stories as well as your every-day promotional video content.
What this means for jewelers: With Snapchat, Instagram and Facebook all going “LIVE” it’s important to keep the momentum going in real time almost daily! In 2017 it will be important to make “filming videos” a part of your company’s culture if you want to be seen online. Jewelers should also explore utilizing in-serp video advertising to capture audiences searching for specific products.
Now that you have heard a few trends to look forward to in 2017 you can begin planning for a record year!
Singer Becky G completed both her looks for the Latin Grammy Awards show and after party with this stunning vintage inspired Sylvie Fashion Ring!
Becky G is an up and coming singer, songwriter, rapper, actress and model. Gomez first gained recognition in 2011 when she began posting videos of herself covering popular songs online. One of her videos caught the attention of producer Dr. Luke, who offered her a joint record deal with Kemosabe Records and RCA Records.
For more information on finding the perfect diamond engagement ring or fashion ring, join our newsletter by clicking here. To find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us on Facebook, Twitter, Pinterest and Instagram!
The holiday season is just round the corner and it is officially the best time to get down on your knee and pop the question. The time is great for celebration with champagne, sparkling lights, and decorations all around. Of course you’ll need a ring to seal the deal, so this December, pick a ring – the perfect one to get engaged. Here are our top 10 engagement ring suggestions for a holiday proposal.
1.Unique Emerald Cut Diamond Engagement Ring
Featuring a 2 carat emerald cut diamond in the center with a halo to match this ring is great for someone who appreciates a hint of vintage in their jewelry. With two strategically placed baguette diamonds and a tapered shank, the ring is a winner!
2. Vintage Inspired Designer Engagement Ring
If she loves the outdoors, make sure you propose them in a romantic setting amidst nature. Compliment the surroundings and their love for nature with this intricately designed vintage inspired engagement ring. It spells out romance, elegance, andglamour.
3. Classic Criss-Cross Halo Diamond Engagement Ring
A split criss-cross shank tapered with tiny diamonds holding a halo that surrounds a spectacular 1 carat round-cut diamond, the Classic Criss-Cross Halo Diamond Engagement Ring is gorgeous. An absolute stunner, this ring has everything going right for it.
4. Classic Solitaire Diamond Engagement Ring
Keep it simple. Nothing ever beats that. Plus a solitaire ring never goes out of style. This Classic Solitaire Diamond Engagement Ringboasts a brilliant 1 carat round diamond held in a prong setting with a cascading diamond shank completing the look.
5. Rose Gold Halo Engagement Ring Two Tone Accent
If there was just one word we could use to describe this Rose Gold Halo Engagement Ring in two tone accents, it would be – exquisite. Take her on a romantic cruise or propose her on an isolated rooftop beneath the New Year’s Eve fireworks, this ring will still sparkle enough to win her.
6. Classic Solitaire Diamond Engagement Ring
7. Vintage Bezel Diamond Engagement Ring
If she has a thing for vintage rings, this Vintage Bezel Diamond Engagement Ring would work great for her. With an intricately engraved shank and the sparkling center diamond in a bezel setting, this ring has been designed paying great attention to detail.
8. Round Diamond Engagement Ring with Cushion Halo
9. Unique Cushion Cut Halo Diamond Engagement Ring
When we talk about something simple it’s the solitaire ring that pops up in our minds. However, if you want something simple and different, you should get the Unique Cushion Cut Halo Diamond Engagement Ring. This sparkler is a definite showstopper!
10. Diamond Morganite Ring
Don’t want to go with the conventional platinum white rings? Try something in rose gold like this Diamond Morganite Ring. The oval center stone can be replaced with one that you choose. This ring is classy and feminine, plus it’s unique just like your partner.
For more information on finding the perfect diamond engagement ring, join our newsletter by clicking here, or to find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us on Facebook, Twitter, Pinterest and Instagram!
Being in the jewelry business for years, we come across hundreds of people out to buy the perfect engagement rings for their significant others. This allows us to notice and keep track of the trends that are popular during a certain epoch. The year 2016 has been no different. With diamond engagement rings clearly trumping all others, here are the hottest trends for engagement rings that we’ve noticed this year.
Trend 1 – Bring in Some Color
Probably the most widely known public figure that sports a gorgeous engagement ring with a colored stone in it is Kate Middleton – the Duchess of Cambridge. But she’s not the only one. Take the opportunity to have a look at Carrie Mulligan’s sapphire or the fancy yellow stone on Kelly Clarkson’s engagement ring. Colored stones are trending! However, if you’re not a fan of a colored center stone, use them for accents. This elaborate three stone engagement ring by Sylvie boasts a diamond center stone accentuated by gorgeously cut pear shaped sapphires to create a brilliant engagement ring worth considering.
Trend 2 – Oval Is the New Round
Throughout the year, oval engagement rings have faced a surging demand from customers everywhere in the world. They’re classic, they’re elegant, but most of all, they’re unique. Check out this modern east-west oval cut diamond engagement ring with a two row halo surrounding the center diamond and diamonds cascading half way down the shank of the ring. Isn’t it gorgeous!
Trend 3 – Make it Rose Gold
If you’re looking for something chic and uniquely feminine, a rose gold engagement ring is definitely something you should consider. The use of rose gold for engagement rings adds an ultimate feminine charm to a classic design. It’s trending, and it can be mixed with other metals like platinum or gold to create something absolutely unique. Or you could consider something like this rose gold diamond morganite ring – a colored center stone accented with smaller diamonds in a rose gold setting – now that’s classy!
Trend 4 – Vintage-Inspired
A lot of people would confuse vintage-inspired rings with vintage rings. There’s a clear difference though, vintage rings belong to a different era, while the vintage inspired rings are modern rings style to include a subtle vintage element to them. Something like this engraved solitaire diamond engagement ring that boasts a 1 carat solitaire with a vintage-inspired shank. These rings combine the best of both worlds and are absolute hot sellers this year.
Trend 5 – The Solitaire
Absolute winner! Always on the charts, the simplicity and elegance of a solitaire engagement ring is irreplaceable. These timeless diamond engagement rings never go out of style. This makes them a popular choice among customers and even in their simplicity these stunners have the ability to stand out!
Trend 6 – Stackable Engagement Ring Sets
2016 was all about mixing and matching stackable fashion bands with your engagement ring! You can wear your band plus other fun bands in rose gold, yellow gold or even black. Sylvie has designed an entire collection of stackable engagement rings to do just that! How would you mix and match your bands?
For more information on finding the perfect diamond engagement ring, join our newsletter by clicking here, or to find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us on Facebook, Twitter, Pinterest and Instagram!
Whether you are looking for the perfect gift for your wife, fiancée, girlfriend, daughter, mother or a girl you have a crush on, here are our top picks that will beat the boring flower and card combo. With these foolproof Christmas gifts for her, we assure you that you will hit the mark and receive gushing appreciation and a lot of love in return.
Diamond Fashion Jewelry
Regardless of their age or their relation to you, this is a gift that will pay off. Believe that the second you buy a beautiful piece of diamond jewelry, you have secured your place as a person who gives good presents on Christmas. Our stylist at the Sylvie collection loves the festive Chic Angular Diamond Ear Climbers and the eye-catching Heart-Shaped Yellow Gold
Diamond Ring as wonderful Christmas gifts for your girlfriend, wife or mother. Trying to find something for your annoying, but adorable little sister or cousin? We suggest a stylish or a trendy Free Form Diamond Fashion Ring.
Finding a Christmas gift for her when she loves makeup can sound deceptively simple, but whenever you go online or even enter a Sephora outlet you are presented with so many choices that you either get confused or give up entirely and settle on gift cards. However, for a personalized special gift to a makeup lover, choose one of the makeup sets that almost all brands launch near Christmas. Try to find if she loves nail paints more or lipsticks or another makeup item more than anything else, and buy a makeup collection featuring her favorite product.
A Warm Gesture
One the best-cherished Christmas gifts are the warm and soft sweaters, gloves, coats or beanies that can help her remain warm throughout the winter. It is a useful present that will pay off in the cold weather. Choose something in a festive color, such as red with high-quality fabric, such as cashmere.
A Carry On
For a woman, who has a whole closet in her home dedicated to bags, this is probably the best Christmas gift for her. Choose a leather bucket bag that is all the rage nowadays or choose a funkier more edgy drawstring pouches or graffiti featured bags. If you are looking for a safer option, choose leather, monochromatic bag. If you want to buy a bag for someone who is adventurous and trendy, the sky is the limit, as there are countless options in the market!
A Pair of Sunglasses
For someone who doesn’t like to squint in the sun and who religiously slathers on sunscreen whenever they step out in the sun, this is the perfect gift for her. Being serious about sun protection is no joke and even during the cold months following Christmas, sunglasses offer a style statement that is unarguably a dominant part of your outfit. Choose an oversized pair of glasses for her in nude, dark, or a bright color like lime green or neon yellow.
For more information on finding the perfect diamond engagement ring, join our newsletter by clicking here, or to find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us on Facebook, Twitter, Pinterest and Instagram!
Thinking about getting engaged? Not only do you need the perfect engagement ring but you will also need to decide what kind of bride you will be! Take our quiz and find out if you’re a vintage, romantic, glamorous, classic, or modern bride!
Here at the Sylvie Collection the one thing we love more than our engagement rings is the love story behind each piece. We sat down with Sylvie Bride Ambassador Ariana Lamb where she shared her love story (with now-husband Scott) and the role the Sylvie Collection played in her happily-ever-after.
How did you meet your fiancé/spouse?
Scott and I met on Fisher’s Island, New York (tiny island off New York/Connecticut). My best friend and roommate from college summers was there and brought me there for a weekend in 2007 and Scott and I met. We were friends for years and then in the fall of 2012 started to date after reconnecting at a wedding earlier that summer.
What is your favorite “courtship story”? The moment where you knew you would be together forever?
There are just too many to name. But I will always recall hearing him talking to his nana about our relationship. Everything he said was just so perfect and sweet, it was how I felt about our relationship and knew that he was who I wanted to be with forever after hearing that. He later told her, I didn’t know this, but he said I was the one he was going to marry.
How did he propose?
He proposed at home. We were going on a date night, which is very rare for us because he is in the Navy and it can be hard to have a night free. We were going to my favorite restaurant Salt in Manchester by the Sea, New Hampshire. I was getting ready and we were just talking about the night and our day. At one point, I turned around and he was down on one knee and asked me to marry him. Of course, I was shocked, started crying and said YES! He planned it out so we could go to dinner and celebrate! It was exactly how I would have wanted it. Private event for just the two of us.
Did you have honeymoon plans?
We were unable to have a honeymoon right away due to a deployment scheduled. We have since relocated to San Diego, California and bought our first house. He should be arriving here soon and we will plan a honeymoon/babymoon. We are expecting our first child in April 2017!
What made you decide to choose a Sylvie Collection ring?
About 3 years ago, soon after we started dating, Scott and I were walking down the street in Saratoga Springs, New York where he was stationed and he said let’s look in here. It was Fox Jewelers. We browsed and loved their collections. It became a thing for us to stop in every so often and where Scott had purchased some holiday gifts for me. One day he brought me over to the engagement rings and said look at these which ones do you like. I tried on all sorts. Sylvie was my favorite! I loved them. For a year, every time we went in I would try them on and I fell in love with one specific one. Scott knew the code for the ring and remembered it until the day he went to the Jewelers in Massachusetts and designed it with them.
Where did you buy your ring?
Descenza Diamonds – Peabody, Massachusetts
Would you recommend this store to your friends?
Which ring did you choose and why?
SY395 – I loved the style and that you could put a round diamond in the center of a cushion cut. It was just classic to me. Scott loved it too!
What do you love most about your Sylvie Collection ring?
It’s beautiful! The design is so intricate and they think of everything. I receive compliments all the time!
What is your favorite love quote of all time?
“The best love is the kind that awakens the soul, that makes us reach for more, that plants the fire in our hearts and brings peace to our minds. That’s what I hope to give you forever.”
– Nicholas Sparks
From all of us at the Sylvie Collection, we want to congratulate Ariana and Scott on their marriage and on the up-coming birth of their child. Additionally, we would like to thank Mr. Lamb for his bravery and service. We wish you both all the happiness! Thank you for sharing your story with us.
To become a Sylvie Bride Ambassador and be featured on our website, please submit your story to [email protected]
1) The Contest To End All Contests
Whether you’ve had time to host an online contest this year or not, it’s never too late to go out with a bang! Use these last few weeks to get a fresh consumer marketing list by hosting a holiday themed online contest. If you’ve never built an online contest before, start with sites like shortstack.com or woobox.com who will guide you step by step.
Your contest prize should always be larger than $500.00 in retail value and you should always allocate at least a $200 budget to promote your contest on sites like Facebook, Twitter and Instagram.
Be sure to promote the contest on your website if you can by using a homepage banner, a blog, or even create a custom page if you have the budget for it. When promoting the contest online, use hashtags such as #Offers, #Contests, #Giveaway, #Sweepstakes and #EnterToWin for added exposure.
2) A Blast of Email Blasts
This is the one season of the year when consumers actually read their emails! THEY ARE ACTIVELY LOOKING FOR DISCOUNTS SO DO NOT MISS THIS OPPORTUNITY! No matter how busy you are, it’s IMPERATIVE that you send email blasts out once a week if not more between the months of November and December. You may even want to plan to start in September or October next year as your building your 2017 marketing calendar.
For higher conversion rates, include coupons or exclusive offers within your email blasts that consumers can print off or take away coupon codes for. Give them advice on what gifts to purchase, where to get them, and ALWAYS include a call to action to get them back into your store!
Lastly, remember that “birds of a feather flock together,” so if you’re hosting a holiday event, you can email your existing customers about that too and encourage them to bring friends.
3) Update Your Website and Social Sites
All eyes are on you right now, so make sure your website and social media sites are buttoned up and ready to spread holiday cheer with warm and inviting colors that go with the season!
Most importantly, make sure that your conversion funnels are functioning properly. Do all your online forms work? Who is responding to them? Is your phone number correct on all search engines? Are you tracking your phone calls to find out what the busiest time of the day is that people are calling? As we mentioned in our last blog, you can use sites like calltrackingmetrics.com to find out where your calls are coming from and when. Is your Google Analytics code set to track your website traffic? What about your Facebook pixel? These are all important things you should have set up before the season.
After all, what better time than the busiest time of the year is there to collect business intelligence that can help you in 2017?
4) A unique and exclusive end of the year offer
It goes without saying that now is the time to strike while the iron is hot! Give them an offer they can’t refuse. Not sure where to start? Do a competitive analysis of all the stores similar to yours within a 50-mile radius and see what they offered LAST YEAR or this year on their Facebook pages, websites, local radio stations, or even the local newspaper. Take it even further and look at the top performing stores in surrounding states to see what they’re doing. Once you’ve found an offer you like, put your own unique spin on it to make it yours!
Pro Tip ** If you plan to promote your offer only on Facebook or other online sites, try A/B testing with more than one offer and keep track of all your analytics so that you can make better decisions for next year.
5) Employee Appreciation Gifts
You may see this and think, “how am I supposed to focus on my employees when I can hardly find the time to focus on getting more customers this season?”
If that’s your response, then remember this… your employees can sometimes be your best customers! Show them you care and offer them limited time only discounts for themselves and their family members or give them free product to wear during store hours. After all, if your employees love the products, aren’t the more likely to brag about them?
Pro Tip ** Your top customers deserve gifts too! If you have repeat customers that spend a good chunk of cash with you throughout the year, then show them how much you care by sending a holiday greeting card with a PERSONALIZED offer or gift. They’ll be blown away by your giving spirit and more likely to repeat their purchase behaviors in the new year.
Actress Teri Hatcher is the epitome of style and grace! So it’s no wonder she would choose two of our trendy yellow gold free-form diamond rings to wear to the Once Upon a Time Gala Event for the L.A. Children’s Hospital. (styles shown #FR733 and #FR731)
For more information on finding the perfect diamond engagement ring or holiday gift, join our newsletter by clicking here, or to find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us on Facebook, Twitter, Pinterestand Instagram!
Hit movie, “The Accountant”, features Christian Wolff (played by Ben Affleck) who is a mathematics savant with more affinity for numbers than people. Using a small-town CPA office as a cover, he makes his living as a freelance accountant for dangerous criminal organizations. With a Treasury agent (J.K. Simmons) hot on his heels, Christian takes on a state-of-the-art robotics company as a legitimate client. As Wolff gets closer to the truth about a discrepancy that involves millions of dollars, the body count starts to rise.
Co-starring with Ben Affleck is the gorgeous Cynthia Addai-Robinson. Cynthia wore her favorite Sylvie Collection ear climbers style #ER725 with yellow gold diamond fashion ring #FR722 to the U.S. Premiere of the movie.
To get Cynthia’s look or to find an authorized Sylvie Collection retail store near you click here.
The holidays are here! There’s never a better time to show your love for your partner so right now we’re offering all of our fans a chance to win these beautiful diamond and ruby earrings from the Sylvie Collection during our Season for Sylvie Sweepstakes! It’s simple, all you have to do is click on the image below, fill out the simple form and enter to win!
The winner will be announced on December 12th so be sure to check your email to see if you’re the one! Remember to share the contest for bonus entry points.
Good luck and thank you for entering!
The Sylvie Collection is pleased to announce their first national consumer ad campaign for Fall 2016. Making its debut in the October 2016 print issue of Harper’s Bazaar and running through Spring 2017 print issues, the campaign will also be featured in top bridal print publications such as The Knot, including appearing on digital platforms via key consumer and bridal websites.
Shot on-location at Chateau Des Grotteaux, a historical residence in Dallas, Texas by fashion and lifestyle photographer, Terri Glanger Raven, the 18th century European architectural design and allure of the property made it the perfect backdrop for The Sylvie Collection’s campaign. Featuring 1.5 acres of lush foliage, vibrant gardens, and flagstone walkways – the chateau was an ideal location for a romantic shoot. Through the images, a couple is seen sharing moments together before, during, and after the day of their wedding. The creative direction of the campaign was to capture an authentic connection between the engaged couple while appealing to the modern bride. In line with the values of the brand itself, the ads capture romance and femininity through the use of elements like white roses, lace, contemporary wedding apparel, and the collection’s vintage inspired jewelry.
The ring, style S1409, selected for the shoot by Sylvie Levine, CEO of The Sylvie Collection, was chosen as it encompasses the identity of the brand. “This ring is the perfect representation of the diverse assortment of engagement rings and style offerings of The Sylvie Collection. Like a majority of our designs, this ring is vintage-inspired with modern sensibilities featuring classic design elements like the diamond halo,” stated Levine. She also went on to describe her motivation for creating this campaign, “I wanted to build further brand awareness and showcase the beauty and timelessness of my brand in the national market. I thought what better way to achieve both of these goals than by producing an ad campaign that truly captures genuine passion and love.”
The Sylvie Collection is designed by a woman for a woman. From bridal to fashion pieces, The Sylvie Collection evokes prestigious and timeless jewelry designs that celebrate femininity and romance. The collections offer a new standard for affordable luxury and reflect beauty and passion within each piece. The Sylvie Collection uses only the finest materials, including 14K or 18K metals set in white, yellow, rose gold, black rhodium and platinum.
Want to see more from the Sylvie Collection? Click here to find a local retailer.
Tis’ the season for diamonds, parties and champagne!
The air becomes crisp, sweaters come out of closets, and jewelers ramp up for the busiest season of the year. After all, the reason we are all here is to be a part of that look on someone’s face when they receive the perfect luxury holiday gift or their dream engagement ring! It’s that one moment that keeps us all doing what we love to do.
So don’t wait until the last minute to wish you would had made that first impression! Now is the time to get buttoned up and strengthen your online and in store presence so that you can be sure it’s your store that comes to mind first this season.
With that said, we’ve put together a winning checklist to help you this season. Remember not to be overwhelmed! Just do one thing at a time and mark them off as you go.
First things first: Shoppers are almost always going to see you online before coming to your store so button up your web presence asap!
- Set Aside Digital Ad Dollars – Now is the time to start Facebook Advertising! Users are 70% more likely to be posting on social media during the holiday season than any other time of the year. Facebook IS NOT A FREE PLATFORM so purchase ads now or else your posts will not be seen. For a quick guide on how to use Facebook’s Ads manager, click here.
- Pro Tip: A successful advertising budget should range anywhere from $200 – $5,000 a month depending on the size of your company. If you plan to use a small budget, make sure your ads are very targeted using methods like exclusion targeting.
- Update your Facebook cover photo to something holiday or winter themed – be creative and make sure it’s elegant not cartoon-ish – The dimensions should be at least 828 pixels wide by 315 pixels tall
- Do you have Twitter and Google Plus too? You can update those graphic images as well.
- Twitter Cover Photos Size – 1500px wide x 500px tall
- Google + Cover Photo Size – 1080px wide x 608px tall
- For all other social media sites click here.
- Build a Holiday Content Calendar – Those days of posting summer photos of diamonds glittering in the sun are over. Start building a content calendar that focuses on fall and winter fashion, ski trips in snow-capped mountains, cuddling by the fire, hot cocoa and let’s not forget…pumpkin spiced EVERYTHING!
- Make sure your phone number, address, website and social media links are all accurate on every social media page AND on all major search engines! No one wants to search for your address and instead find directions to Tino’s pizzeria down the block. Just one mistake on your store listing could cost you tons of purchases this season.
- Pro Tip: Track your phone calls using calltackingmetrics.com to make sure your customer service is up to stuff and that your phones are being monitored during the busy hours that you receive calls.
- RESPOND RESPOND RESPOND: Make sure you have someone set up to monitor and respond to all questions on social media November – December. Believe me, you may think not responding to one or two requests is no big deal but during the holiday these will add up and it could cost you more than you think in missed $ sales!
You may think decorating your store for the holidays is cheesy and but there are ways to do this without breaking the bank and looking like a bargain mart with broken hanging lights and blow up snow men.
- Mix metallics with one pop of color – Use bold colors like deep reds and gold to add sophisticated holiday appeal, another popular combination is white and silver.
- Candles are gold in wax form – Use decorative or scented candles like Votivo’s red currant to bring out the holiday spirit
- Don’t overdue the scents! – You don’t need to splatter your cases by spraying a can of apple cinnamon scent spray across the showroom. Use a subtler method such as a holiday spiced reed diffuser.
- Cookies keep them comin’ – lay out a tray of hot cookies November through December (this can create a powerful memory and will keep your store top of mind) – don’t have the budget? Try tiny candy canes or a bowl of expensive chocolate.
- One wreath can go a long way. – Putting a wreath on the front door immediately evokes the first impression that you’ve decorated for the holidays even if it doesn’t carry all the way throughout the store.
- Leave Santa at the North Pole – Even though he’s jolly and everyone loves him, you don’t need to go as far as to have Santa perched in your store for customers to take pictures with. Focus on selling and leave Santa at the mall down the street. Try a life size nutcracker statue instead for a touch of chic holiday cheer!
There you have it! Pair this holiday marketing checklist along with a powerful sales incentive plan for your staff and you’re in for a winning season!
Tourmaline is the birthstone of October. It comes in a variety of colors and its versatility in shades has granted it the label of “The Gemstone of the Rainbow”. According to an Egyptian legend, tourmaline passes through the rainbow when it comes up from the center of the earth. This is the reason it assumes each color of the rainbow spectrum. The word tourmaline is derived from Singhalese words ‘tura mali’, which means a stone mixed with different colors.
The wide color spectrum of this stone makes it stand out among all other precious gemstones. Tourmaline colors range from yellow, to black, to green to red. You name a color and you’ll probably find a tourmaline in that color. What is great about tourmaline is that they often exhibit two colors at a time. If you want to buy a jewelry piece for someone who is edgy, modern and unique, this stone will be perfect.
Some tourmalines have the ability to change color in different lighting conditions. They appear in different colors in artificial light and in daylight. Their ability to change color and have multiple appearances allows them to be suitable for each kind of personality. In ancient times, several legends were associated with tourmaline and it was called the gemstone of love and friendship. It was believed that the wearer of this stone would have everlasting and firm relationships with others.
Tourmaline has aluminum boron silicate in complex computations and even the slightest change can change the color of the stone. Tourmalines that have single color are very rare but often they exhibit more than one color, which is known as its marked dichroism. Tourmaline is rigid and quite durable due to which they are rated as 7-7.5 on the Mohs Scale due to their hardness.
Tourmaline is mined in Pakistan, Burma, Afghanistan, Russia, the United States and Sri Lanka. A number of African countries such as Namibia, Nigeria, Madagascar, Malawi, Tanzania and Mozambique have also become big exporters of tourmaline. Regardless of where they are mined, tourmalines have to undergo heat treatments to enhance the color and clarity of the stone.
Heating allows the greenish stones to become vivid green, pinkish stones to become red, and so on. The color of a lighter colored stone can be deepened and its hue can be darkened by this process. Tourmaline is available in various forms. The most coveted form is Elbaite, which is often referred to as the green tourmaline. The Rubellite is red or rink in color, Indicolite is blue and Watermelon tourmaline is a multicolor combination of green and red.
The variety of colors makes tourmaline a fairly inexpensive stone, but tourmalines that have a single color or a more exotic unique color can have a steep price. The most expensive type of tourmaline is a neon-blue tourmaline, known as Paraina Tourmaline, which was first discovered in Brazil in 1989. Other valuable and extremely coveted tourmalines are Chrome tourmaline, which is intense green in color, Rubellite, ranging from red to pink colors, and Indicolite, which has a rare blue hue.
Check out our collection of tourmaline centered diamond fashion jewelry pieces such as Glamorous Cushion Cut Pink Tourmaline Diamond Ring, Colored Fashion Ring With Diamonds or Classic Trillion Cut Green Tourmaline Ring.
Nothing makes us smile more than to see our real life Sylvie Brides so happy! That’s why we partnered with the Diamond Doctor and asked Sylvie brides all over the DFW area to submit their proposal stories for a chance to win a Sylvie diamond wedding band! Entrants posted pictures of their proposals and submitted their stories then we gave everyone a chance to vote for their favorite photos.
Amanda and her fiance’s photo was the winner by a ton of votes! Watch their video below:
Stay tuned for more great contests from the Sylvie Collection and you could be a winner too!
For more information on finding the perfect diamond engagement ring, join our newsletter by clicking here, or to find a retailer near you, click here. Looking for fashion trends, advice, and more? Follow us onFacebook, Twitter, Pinterest and Instagram!
When you are thinking about buying diamond jewelry as a gift for someone, it can put a lot of pressure on your shoulders. What if you don’t choose the right cut, carat and color? What if the stone has flaws which can cause a lifetime worth of embarrassment for you? Although these are some major concerns, with a trusted jeweler and extensive research, you can end up with a piece that you will be proud to give to someone and which they will be delighted to receive.
Diamonds are perfect for holidays, birthdays and every kind of event you can imagine. If you are thinking of celebrating something, chances are that diamond jewelry will a make an amazing gift. They can bring an otherworldly kind of attention to the necks, ears, hands and wrists of a woman who is wearing them. They provide an extra sparkle and twinkle to the dress. The best part is when you give a diamond gift to your loved one and their eyes sparkle with happiness when they set their eyes on the beautifully wrapped gift that shines like the stars itself.
Presenting your girlfriend or wife with diamond jewelry is a tradition that is tried and tested many times, with perfect results each time. However, the trick is to choose a jewelry piece which will be perfect for her.
Choosing a pair of earrings that any woman will be thrilled to receive is tricky but not impossible. Whether you choose diamond drop earrings like our Unique Round Brilliant Pear Shape Diamond Earrings, diamond studs such as our Morganite and Diamond Rose Gold Earrings or elaborate vintage earrings like our Glamorous White Gold Diamond Hoop Earrings, all you have to do is decide if she would enjoy minimalistic designs or more intricate and elaborate ones. Choose diamond earrings that will fit seamlessly into her wardrobe and can be worn every day of the week. Determine the carat weight, the type of metal and cut and you will have a long list of earrings to choose from.
If you want to present her with something simple, a solitaire pendant and a chain to hang it from is a good choice. The cut, size, metal and quality will be your choice, but you can choose from minimalistic pendants like our Diamond Pendant In Yellow Gold to fashionable diamond necklaces and chokers like our Designer Diamond Fashion Necklace,if she already has a few diamond pieces in her jewelry collection. Diamond encrusted pendants, like our Floral Diamond Pendant, are also a special kind of romantic gift that will hold a lot of meaning for her.
If you want to keep yourself on her mind all day, this thoughtful gift is a perfect option. Find out what her preferences and style is and choose the metal and style according to that. Remember, give her something that she will be able to wear everyday, or at least for long periods. Filigree cuffs, diamond tennis bracelets and other loose bracelets are perfect for an evening out, an opera performance or dinner at a Michelin star restaurant. Our Diamond Bangle Bracelet, Designer Diamond Fashion Bracelet and Rose Gold Diamond Bangle Bracelet are perfect for any woman in your life.
Be very careful if you are not married to her because you wouldn’t want to be in an awkward position to explain to her that “this isn’t that kind of ring”. If you are already married to her, take your heart’s pick to add to her bridal jewelry. Bonus points for you if you match her wedding ring so that she can stack her rings. Diamond rings with colorful gemstones like our Blue Topaz and Diamond Ring or Modern Diamond and Ruby Ring can also be an ideal choice for a woman who loves a dramatic flair.
An opal might look like a dragon egg, but it is much more real than that. It is the birthstone of October. Opal is derived from Greek word “Opallos”, meaning “to see a change of color”. The Greeks believe that opals were formed when Zeus wept tears of joy after he defeated the Titans. They also believed that opals could grant its wearer prophetic powers. It has often been referred to as the Queen of the Gemstones. A roman scholar explained the importance of opal in 75 AD by saying, “Some opali carry such a play within them that they equal the deepest and richest colors of painters. Others…simulate the flaming fire of burning sulphur and even the bright blaze of burning oil.”
The kaleidoscopic play of colors allow an opal to be as red as a ruby, as green as an emerald, as blue as a sapphire and as purple as an amethyst. This is the reason why it is known as the best of all gemstones. Opals are the naturally occurring stones which exhibit different colors ranging from milky white, to black, to showing flashes of orange, green, blue, yellow, red and off course, blue. The true beauty of opal is due to the stark contrast of the base color with the other colors that makes it so unique and different from any other gemstone.
Opal’s compositional formation is mainly non-crystalline silica gel that sinks into the crevices of the sedimentary strata. After a long time (think thousands of years), the natural molding and heating process hardens this gel into a stone, which can then be mined and polished into stones. Opal is made from particles that are tightly compressed together in a spherical arrangement. A good quality opal will exhibit a three-dimensional array of spaces, which is its conventional pattern and what gives it the bright sheen and a radiance that makes it the favorite of many non-conventional brides.
According to legend, opal is said to promote love, friendship and solidarity. It was also used in the ancient times for easing childbirth and bringing success and strength in a battle. It was known as the Wish Stone due to its ability to promote romance and love and to grant the wearer happiness and the realization of their heart’s desires. The most common variety of opals are milky white or just plain white in color. These affordable opals sow a play of colors against their stark and plain background. These colors can appear in flashes, streaks or patches. Green, pink and yellows usually appear in a light or vibrant form and are referred to as “pinfire”.
Just because opal is quite abundant and affordable doesn’t mean that it was not favored by the royalty and the rich and powerful. Queen Victoria especially favored these stones and fell instantly in love with them the moment she saw its intoxicating colors. People have been fascinated by opals for years and now that it has been found on Mars, its appeal has increased more. The Martian Opal is one of the handful of gemstones that have been discovered in space. The opals, which are mined on Earth, come primarily from Australia, at least 95% of them. Opals are beautiful and quite affordable for someone who wants to add gemstones to their jewelry collection without spending too much money.
So you’ve found the perfect person but now you’re not sure how to perform the perfect proposal. Well we’ve got you covered. We taken the world’s 10 most romantic proposal locations and matched them with the perfect Sylvie engagement ring. With these breathtaking proposal combinations there’s no way that special someone would ever turn you down.
For nature lovers: Ladera Hotel
Soufriere, St. Lucia
All you need to set the scene for a special proposal is a room looking out over the dramatic Piton mountains. A private plunge pool and a four-poster bed round out the romantic ambience at this adults-only resort. Ladera also hosts destination weddings, so you can revisit the moment by saying your vows with the Pitons as your witness.
Courtesy Ladera Hotel
For this location we recommend the stunning S1078. With a location such as St. Lucia, this engagement ring goes perfectly with the romantic essence and feel of the land.
For Downton Abbey fanatics: Ashford Castle
Indulge your fantasies of swanning around a turn-of-the-century estate at this sprawling medieval castle. The five-star property offers endless opportunities for proposing, including lake cruises and horseback riding. The rooms are equally romantic, particularly the staterooms located in the oldest part of the castle, dating back to the 13th century. Original fireplaces, claw-foot bathtubs, and sherry decanters help set the mood.
Courtesy Ashford Castle
For a location such as the Ashford Castle, we recommend style S1409. This engagement ring style embodies vintage romance, while also being fit for today’s modern bride.
Hamilton Island, Australia
This luxurious Barrier Reef resort features private pavilions complete with plunge pools, and the option to dine on the deck while watching the sunset. If that’s not romantic enough for you, take a helicopter ride over Whitehaven Beach, one of the loveliest stretches of sand in the world. Or choose qualia’s Island Interlude package, which lets guests indulge in champagne, a gourmet picnic, and a sunset cruise that seems tailored for proposals.
For a true escape like Hamilton Island we suggest style S1093. This style offers a simplistic feel while also being one of the chicest engagement rings we’ve seen. Not only do we love this engagement ring in 14k white gold, but also the 14k rose gold setting also.
For a peaceful city respite: Bow Bridge, Central Park
New York, NY
Now’s the time for a proposal at Bow Bridge, located at 74th Street in the middle of Central Park. With a backdrop of rowboats on the lake, the last of the season, and the leaves turning, there’s an air of tranquility to the spot. Weekdays will likely be less crowded, and afterward you can head over to the Boathouse for celebratory drinks.
© Patrick Batchelder / Alamy
For one of our favorite New York City spots we suggest style S1100 with rose gold. Not only is this engagement ring enchanting, the rose gold hues are sure to remind her of the elegance and beauty of this perfect proposal location.
For hopeless romantics: Fern Grotto
This grotto in Wailua River State Park is cloaked by hanging ferns, with a gentle waterfall nearby. Since the natural formation lends itself to stellar acoustics, musicians are often on hand to perform the Hawaiian Wedding Song, after which you’re asked to kiss the person next to you. (Proposing seems like the obvious next step.) Although you can no longer enter the grotto itself due to storm damage, a viewing platform still lets you enjoy its natural beauty.
© nagelestock.com / Alamy
For a naturally romantic setting such as the grotto in Wailua River State Park, we recommend style S1363. This engagement ring features a series of milgrain details, and a vintage inspired shank. This ring is truly awe-inspiring just as the view of the Wailua River Grotto.
For something magical: Puerto Mosquito
Vieques, Puerto Rico
In 2008, Guinness World Records named Puerto Mosquito in Puerto Rico the brightest bioluminescent bay in the world. The bay is magical; imagine a proposal at night, when you feel like you’re surrounded by starlight. It’s also precious, with the lights going out this summer for a period of time. Tread carefully and only on weekends.
Doug Perrine/Nature Picture Library/Corbis
For a unique location such as Puerto Mosquito we recommend this equally as unique emerald cut style (S1387). Between the starlight surrounding you, and the brilliance of this engagement ring, you’re guaranteed to create a memory that the two of you will never forget.
For traditional romance: Four Seasons Hotel George V
Instead of dealing with the throngs of tourists (ever the mood killer) at the Eiffel Tower, head to the Four Seasons Hotel George V, where you have your pick of options. In particular, the chandeliers, grand piano, and 19th-century paintings in La Galerie lounge create an ideal ambience. Of course, you can have the best of both worlds by booking the hotel’s penthouse suite, guaranteeing a stress-free view of the Eiffel Tower while enjoying an intimate meal.
Courtesy Four Seasons Hotels and Resorts
Is there anything more romantic than Paris? If anything, this cushion halo might come in close second. With a mix of 14k white and 14k yellow gold this engagement ring was made to exude elegance (S1199).
For something unconventional: Grotta Palazzese Hotel
Polignano A Mare, Italy
In a country full of postcard-perfect views, castles, and quaint villages, it’s impossible to pick just one place as the most romantic. However, the seaside restaurant at the Grotta Palazzese Hotel is a strong contender. The limestone cavern has entertained guests since the 1700s, when local nobility would hold banquets there. We suggest a nighttime proposal, with soft mood lighting and the sound of waves crashing. (It’s only open from May to October, so start planning now!)
Courtesy Grotta Palazzese Hotel
For a breathtakingly unconventional location we suggest this vintage modern designed engagement ring, S1511. This ring is sure to be awe-inspiring as this location.
For the adventurous: Victoria Falls
Zambia, Southern Africa
If you want to go big, skip Niagara Falls and opt for a trip to Victoria Falls instead. Proposing at the edge of this natural wonder—the largest waterfall in the world—with mist rising around you would be breathtaking. Alternatively, if you stay at the nearby Tongabezi Lodge, which was designed with romance in mind, the hotel can arrange a boat ride to Livingstone Island to view the spectacular falls.
© Steve Bloom Images / Alamy
For the adventurous couple, we suggest style SY652 to go along with this exotic location. The true brilliance of this engagement ring (especially in the 14k yellow gold setting) is one that we think fits perfectly with a location as breathtaking as Victoria Falls.
For a good reason to cuddle for warmth: Old Quebec
Quebec City, Canada
With cobblestone streets and a walled fortress surrounding the city, Old Quebec resembles a quaint 17th century European village. It’s lovely to visit any time of year, but the romance is ratcheted up in the winter thanks to guaranteed snow and holiday markets. Book a room in the city’s Ice Hotel for an extra excuse to stay warm—not like you need one.
The classic feel of Old Quebec goes perfectly with this vintage inspired bezel diamond engagement ring (S1132). The everlasting romance and classic beauty of this engagement ring is sure to melt her heart-even in all that snow!
Location photos and captions via cntraveler.com
Choosing a perfect piece of diamond jewelry can really make the other person feel special. Tell them how much they mean to you without saying anything. Present your mother or grandmother with a present that will make you their favorite son or grandson for at least a year. Birthdays, anniversaries and career milestones are something that need to be celebrated with liveliness and fun. If you have a girlfriend, a sister or a friend who means so much to you, don’t skimp on their present. These Sylvie’s Collection bestsellers will make the best gifts for anyone in your life.
For someone who respects simplicity over over-the-top fashion, this is bound to become their favorite in an instant. The simple teardrop deign is spectacular and chic to the last 0.95 diamonds which makes this an appealing gift for any women in your life.
These amazing earrings have graced the ears of celebrities and for a good reason. Not only do they photograph well, they also blend well with any outfit imaginable. Their gold accented hardware and the drop crystals can work with any color and style, making them a perfect choice for the girl in your life who is outgoing and social.
For someone who probably has a wide collection of earrings that they often pair with their clothes, opt for these sleek, chic and modern earrings with paved diamonds. For a girl who wears diamonds to the coffee shop, there is no better gift than this.
Do you have a woman in your life who is obsessed with celebrities, red carpets and high-end fashion? Chances are that she is going to love this unique but spectacular bracelet by Sylvie’s Collection. It is intricate and glamorous enough to wear to a red carpet event, an opera performance or dinner at a five-star restaurant.
Any girl who believes in destiny, tarot card readings, maxi dresses and likes to wear cowboy boots like it’s no one’s business is going to adore this unique and classy ring. We assure you that she won’t have anything like that in her collection!
This modern ring has everything you can ask for; diamonds, an intricate and modern design, eclectic appeal and a futuristic vibe. Know anyone in your life who would go gaga over it? It will make a perfect birthday gift for a girl who is a Stars Wars fan and is crazy about diamonds.
We don’t think that there is anything better than a design that will appeal to women of any age. This design will appeal as much to your younger sister as it will to your grandma.
If you are worried about finding a perfect gift for someone who has a wardrobe filled with cocktail dresses, couture gowns and designer jeans, then look no further. These earrings will work seamlessly with each and every one of those looks.
Although it can make for an amazing engagement ring, it is perfect for a woman who likes to make an impact wherever she goes. If she likes stopping traffic and wants every eye in the room to focus on her, she will be delighted to receive this astonishing ring from you.
Any girl who is a fan of Maleficent and is often seen wearing blood red lipsticks with smokey eyes and high heels will treasure these amazing, Goth-inspired earrings.
Snow, autumn leaves and the cold weather might be one of the most romantic times of theyear, when everything is covered in sparkling white snow and you have every opportunity to huddle closer together to the love of your life in thefront of a blazing fire.Imagine you have a cup of warm chocolate and you look into their eyes and tell them how much you love them. Not that you can’t do that in the summer,but winter gives the whole world a makeover and gives it a romantic sheen that lovers can’t ignore.
Have you everwondered why New Year’s Eve, ChristmasEve and the time in between are the most common times of the year when people think about proposing? It’s the love! It’s in the air and if you are thinking about doing the same this year for the love of your life, you might need to do some homework on that first. Pulling off a perfect proposal is no big feat and when you want to make an everlasting impression that will remain imprinted on their hearts, it is time to call in every favor that you can think of.
With our help, and the help of one of our stunning diamond engagement rings, you will be able to pull off a proposal thatyour loved one will be telling your grandkids about!
The Most Important Thing Is the Ring
If you want to ensure that her eyes pop open when you open the engagement ring box and then fill with tears of joy, choosea romantic combination of one of our engagement rings and a heartfelt speech to tell them how much they mean to you. Profess to them why you want to join them in holy matrimony. This combination is tried and tested and has never really failed before. So, prepare a speech, pour your heart out to them and present them with the ring that you have chosen.
Choose A Place That Is Special
Choosingan expensive restaurant might be the idea that everyone thinks of and expects; it’s a classic. But don’t you think it has been done too many times? The kids in high school are being more creative when it comes to planning their “proposals”. Choose a place where you first kissed them, held hands with them, cried with them and said “I Love you” to them. Anyplace that holds a special place in your heartsis a great choice. If you can think of a location that means something to you and was where an important relationship milestone took place, then you are on the right track! If there are too many, then think about one that will look spectacular in winter. Autumn leaves, fallen snow, mountaintopscapped with snow or a place brimming with natural beauty like a lake or a ski resort are all good ideas.
Let Others Join This Mission of Yours
Don’t keep them apart! Your friends and family are your powerhouse. The best thing is that you get their help forfree. Ask them to prepare a snowman proposal by building a large snowman. Prepare a dance routine orprepare a flash mob with your SO’s favorite song. Place the celebration lights during Christmas and stage your proposal with the help of your friends.
Just the Two of You Together Is a Good Idea Too
If you want privacy, proposewhile huddling in a blanket together in frontof a blazingfireplace. Take her to a ski resort and propose at the end of a ski match. Take a trip to a mountainous town, take a walk among the trees which are turningorange and yellow and go down on your knees to create a spectacular image that they won’t be able to get out of their mind.
There is an ongoing debate about whether you should mix gold and silver jewelry or not. This discussion is as old as the debate of whether you should wear white after the Labor Day or not. A few decades ago, mixing your metals was considered gauche and tacky and fashionable people often frowned over the obscenity of it. But now, how the tables have turned! The rules have become much more relaxed now and people have become much more receptive to mixing metals in their diamond jewelry and diamond fashion jewelry.
Although you can flaunt different metals at the same time, there is a lot to consider. Wearing and piling jewelry on top of one another is not that difficult, but if you really want to look good while you flaunt the mixed-metal trend, it is better to follow a specific protocol. Here are some things that you must remember if you want to jump into the bandwagon of mixing your metals.
Don’t Include Your Wedding Ring in This Trend
If you are scratching your head trying to determine whether you should have a gold, platinum or silver ring, stop! A colored wedding band will not restrict your choices to wear hand jewelry for the rest of your life. Choose a wedding in one metal and pair it with different metals over the years. Or be extra bold with a two-tone diamond engagement ring and drop the worries all together!
Don’t Go Crazy over the Color of Hardware
Being fanatical about the color of the hardware on your shoes, bags and accessories will certainly drive you crazy. If you try to match each shoe buckle and handbag handle to your jewelry, you will never get out of your door. If you really want to match everything religiously, you can, but it’s not that necessary, and certainly not worth it. The best way to deal with this problem is to avoid accessories that have too much hardware. Simplicity is everything. If you are wearing jewelry, opt for monochromatic shoes or bags that have a minimal amount of hardware to accentuate your jewelry.
Gold and Silver Are a match Made in Heaven
They work wonderfully well aesthetically. If you ever want to combine metals and don’t know where to start from, choose a gold and silver piece and you will never go wrong. It’s a classic combination, like chocolate and raspberries.
How to Mix and Match Metals
If you are still not sure how to follow this chic trend of mixing and matching metals with your outfit, here are a few examples to help you get started.
One Piece of Jewelry
Choose one piece of jewelry that has gold and silver combined. It can be worn with a monochromatic dress. With a pair of pumps, this option will look spectacular. Choose our Rose Gold Halo Engagement Ring Two Tone Accent, Swirl Engagement Ring Two Tone or Split-Shank Engagement Ring Design – Sylvie, which combines gold and silver metals with an intricate twist.
If you don’t want to wear a single piece stack ‘em up. What better way to have flexibility in dressing your wrists and neckline. You can either opt for multiple chain necklaces, rings or bangles of different metals or stack them together to achieve a chic look.