Sylvie Looks Back at 2016!
2016 was a year of firsts for the Sylvie Collection. We introduced our first full line of stackable engagement bands, expanded to new territories, and successfully delivered our first ever national advertising campaign.
While in the midst of achieving new and exciting milestones, the Sylvie Collection was able to stay true to who we are as a brand by consistently offering fashionable and timeless pieces to all our beautiful brides across the country.
There was rarely a red carpet that went untouched by one of The Sylvie Collection’s fashion pieces. A-listers such as Jennifer Lopez, Nina Dobrev, Melissa McCarthy, and Gwen Stefani were among the few that brought the collection to life in 2016! Sylvie Collection also expanded its reach through many print publications such as Harper’s Bazaar, The Knot, Martha Stewart Weddings, JCK Magazine, and on the cover of Billboard Magazine with Ariana Grande.
Sylvie’s bridal line remained to be the heart and soul of the company in 2016 and saw many accolades of its own. With the introduction of stackable engagement ring sets, it was no surprise that The Sylvie Collection was able to take home multiple awards such as Engagement 101’s “Ring Set of the Year” and many other honorable mentions from trade magazines such as JCK and Centurion.
To keep up with the trends of 2016 such as rose gold, vintage and oval pieces, the Sylvie Collection released several new engagement rings that instantly climbed the best sellers list such as the S1523 and S1530, to name a few.
Aside from introducing a few new best sellers, 2016 also brought us some new retail partners! We were thrilled to be able to add over 25 new authorized retailers for customers in new locations all across America.
2017 will be a year of celebration for The Sylvie Collection, as we mark on our 10-year anniversary! In typical Sylvie fashion, we’ll be launching over 100 new bridal pieces and a collection of day of bridal fashion jewelry. The new collection showcases extensive detail and is a true culmination of Sylvie’s life work. You can expect to see new stackable bands, two-tone combinations, expanded line of oval and three stone rings as well as some unique new twists on old-favorites.
“2016 was such a huge year for us, we significantly expanded our marketing efforts, opened new doors, and built some of the most exciting custom pieces we’ve ever seen, which paved the way for our new 2017 collection.” – Sylvie Levine
In 2017 we plan celebrate 10 years of Sylvie, but more importantly, we will be celebrating love! Stay tuned for what’s next!