Have you ever wanted to post a video to share with your Instagram followers? Has it ever surpassed the 1-minute limit? Well, we sure have and that’s why we’re sharing IGTV with all of you! This long form video app, which is found within the social network, Instagram, launched in June of 2018. Those used to watching YouTube and Snapchat may soon be transitioning into IGTV fans. IGTV now allows you to take full screen, vertical videos that are up to an hour long and post them for your followers to see. With high engagement trends linked to video content on social media, we wanted to get on board and share our Favorite Features of IGTV.
For some IGTV 101, keep on reading!
If your company already makes use of the current Instagram features like Instagram Story, then IGTV will be an upgrade for you. If you’re a jewelry brand, you should be jumping for joy! This new feature offers the opportunity of introducing new, organic content to your social channel. You can re-use videos that are on Facebook or create brand new ones straight from the app. For jewelry brands, like Sylvie Collection, you can now incorporate How-To’s, Demos, and videos of product shots that don’t disappear after 24 hours. IGTV serves as sort of an archive for all these crisp videos of engagement rings and wedding bands. You can now get your longer videos in front of your consumers as well as a new demographic of people that are on the IGTV app.
Creators can add “swipe up” call to actions on videos
Similar to Instagram story, IGTV, allows you to add a swipe up link to your video. This swipe up feature links your video to your website, a specific landing page, or even your Facebook page. This is such a great addition because as you know in Instagram captions, links do not work. Therefore, with IGTV you are given more opportunities to link your audience to different pages that in turn gets you more exposure and engagement. To get started you can start with videos that you already have posted elsewhere and build an audience on there. It is a great way to ease into the app, while still learning about all the features it has to offer.
Videos are full screen and vertical
Have you ever filmed a video on your iPhone vertically and realized it should have been horizontal? Don’t worry about making that mistake anymore! With IGTV, it is ideal for mobile users. With this great addition, you can film a jewelry demonstration straight from your phone. No need to worry about formatting! These videos are filmed in a vertical format and once uploaded are shown in full-screen. This is ideal for influencers and brands that want to share how-to’s, Q & As, demos, and much more with their users. You no longer have to film and try to flip the video! (YES!) IGTV films and formats in vertical that allows for user generated content that is simpler and allows for easy mode video viewing. Make it easy: point, shoot, and post videos straight from your phone for all your users to see!
Engagement: users can like or comment on videos as well as send videos and share them
With IGTV, you can either use a separate app or you can simply watch from the Instagram app. For easier transition, you have the ability to share content with your already loyal audience. This in turn will allow for greater engagement because in IGTV you can like, comment, and share. You will now be turning out engaging content on Instagram stories, Instagram photos, as well as IGTV! You can generate feedback and engagement by using polls, responding to comments, and direct messaging straight from each video.
What to look forward to?
Look out for more feature updates in the future such as, linking to Facebook Watch and IGTV Live video. Currently the app doesn’t support this feature, but we don’t think it will be too long before they make it bigger and better for all Instagram users, influencers, and brands. For jewelry retailers out there, you have been given a great opportunity to get more of your product out there in a way that consumers are paying attention to. “Video is the way we hang out with friends, the way we pass the time, but the way we watch it is changing,” said Kevin Systrom, Instagram CEO.