About Braunschweiger Jewelers
The saga of Braunschweiger Jewelers began with Balthus Braunschweiger, born in 1873 in Germany and trained as a clockmaker. His craftsmanship legacy was passed down through generations, with his son Eugen and grandson Robert continuing the tradition of precision timepiece crafting. The family’s immigration to the U.S. in 1925 set the stage for their future endeavors in Hillside, NJ. By 1931, Robert opened Market Watch Repair in Newark, NJ, laying the foundation for what would become Braunschweiger Jewelers. Overcoming the challenges of the Great Depression, the family’s dedication to their craft and entrepreneurial spirit led to the establishment of Braunschweiger Brothers in 1939.
Throughout the years, Braunschweiger Jewelers evolved, expanding its locations and services. The post-World War II era saw significant growth, with the opening of new stores and a broader selection of watches and jewelry. The 1960s and 70s marked a period of further expansion and transition, as the business was passed on to the third generation – Eugene, Herb, and Bill. This era saw the opening of additional locations and a consolidation of the brand under the Braunschweiger Jewelers name, showcasing their commitment to quality and excellence.
Today, Braunschweiger Jewelers proudly operates from its Morristown and New Providence locations, continuing a tradition that spans nearly a century. The legacy of Balthus, Eugen, Robert, and their descendants lives on, with the family’s commitment to quality, integrity, and customer service remaining the cornerstone of their business. As they move into the fifth generation, Braunschweiger Jewelers stands as a testament to successful entrepreneurship, infused with the fresh spirit and enthusiasm of the newer generations. The store’s enduring success is a tribute to the craftsmanship and vision of its forefathers, as well as the unwavering dedication of the entire Braunschweiger family.
