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Loring & Co. in Huntsville has been serving customers and community as a family owned jewelry store since 1996. They see each and every one of their customers as an extension of their family and they feel it is an honor to be a part of some of the most memorable and important moments of their lives. Loring & Co. strives to introduce some of the world’s most prestigious watch and jewelry lines to the Huntsville area including Sylvie Collection engagement rings and wedding bands. Each employee is passionate about the jewelry they carry and are delighted to share their knowledge to provide you with an informed and enjoyable experience in their store.