About Waterfall Jewelers
Waterfall Jewelers, rooted in a rich history spanning over 40 years, is a cherished family-owned and operated jewelry business with deep connections to its community. Their journey from a single store to expansion in White Lake and a new standalone store in Waterford reflects their dedication to providing quality service and merchandise. Waterfall Jewelers’ commitment to preserving personal connections and treasured memories is at the heart of their business ethos.
The story of Waterfall Jewelers is a story of family, love, and legacy. With a touching anecdote about their grandmother, Betty Brown, who valued the sentimental worth of jewelry, they emphasize the importance of treasuring people and memories above all else. This unique perspective guides their approach to the jewelry business, ensuring that every piece they sell represents a personal story and a significant moment in someone’s life. Waterfall Jewelers’ focus on building relationships and their dedication to providing affordable, high-quality jewelry make them a trusted choice for customers seeking meaningful and beautifully crafted pieces.
As a third-generation family business, Waterfall Jewelers remains committed to carrying on the tradition of their grandmother while adapting to modern times. They take pride in offering a wide range of exquisite jewelry, from gold bracelets to diamond engagement rings, all designed to commemorate life’s special occasions. With a deep sense of responsibility and dedication to their customers, Waterfall Jewelers invites everyone to experience not just their remarkable jewelry but also the enduring values that have defined their business for decades.
