About Wirt's Jewelers
Wirt’s Jewelers, a cherished family-owned and operated independent jewelry store with over five decades of experience, has been serving the Little Rock community with its commitment to quality and exceptional customer service. Founded on the values of hard work and trust, Wirt’s Jewelers has been the go-to destination for jewelry needs for over 55 years.
The Wirt family’s jewelry legacy traces back to Sedric Wirt, a veteran of the Korean War who, during his recovery, honed his skills in watch and jewelry repair. With his wife Phyllis, they opened Wirt’s Jewelers. The reputation of Wirt’s Jewelers grew rapidly, catching the attention of the Missouri Pacific Railroad, which entrusted them with the role of official railroad inspector for approved timepieces.
Today, the tradition of excellence continues under the leadership of Cindy Rouse and Kelli Mayfield, daughter and granddaughter of Sedric and Phyllis. Cindy, a second-generation jeweler, has a passion for watch repair, a skill she inherited from her father. Outside of her professional life, she enjoys family time, especially with her four grandchildren. Kelli, a third-generation jeweler, shares her family’s dedication to exceeding customer expectations. Her commitment to providing superb customer service is matched only by her sense of humor, always ready to bring a smile to your face.