Diamonds Direct

For decades, the diamond has been a symbol of love and commitment. The gift of diamond jewelry acts as a beautiful metaphor, setting your love in stone. It is timeless, steadfast and sparkles with the eternal flame of your love for one another. Love, passion, and commitment are also the reasons our founders dedicated more than 30 years of diamond manufacturing expertise into developing the Diamonds Direct experience. As diamond manufacturers and wholesalers, our founders were passionate about the quality of the stones they were cutting and selling to jewelry stores.

Savvy shoppers quickly embraced the Diamonds Direct concept and today, we are one of America’s largest and most successful independent jewelry companies. Though the company has grown, each location upholds the same values instilled by our founders in 1995- education, value, selection, guidance and above all, passion. Diamonds Direct’s brick and mortar locations can be found across the south and are accompanied by a personally curated online shopping experience that has been developed to deliver the same phenomenal customer service and quality synonymous with the Diamonds Direct name. Diamonds Direct further promotes their mantra of spreading love through the Diamonds Direct Foundation. Welcome to Diamonds Direct, where your love is celebrated through our passion for diamonds.