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More Than 40 Years in Business, Schmidt’s Gems and Fine Jewelry has been in business for over 40 years.Brenda Giere started with the business over 22 years ago working part-time straight out of college. This gave Brenda the ability to learn, manage, operate and now own Schmidt’s Gems and Fine Jewelry.In Brenda’s own words, “When I started here at Schmidt’s, I instantly gravitated and fell in love with being a part of a family-owned operation, something that I believed was the backbone and very important to this business.The relationships that I have with the clients is almost like family. It becomes very easy to come to work. I jokingly say that it’s not really work because it’s effortless…Being a part of their life, and being part of creating a legacy for most of these families when they come in and buy something from our store. Our store is so much different, where we do all of the work in-house.”